About Us
We Believe that Sustainability should be Embedded into Every
Business, Role and Function
As more organisations make ambitious sustainability pledges, they’re realising the importance of an engaged (and aligned!) workforce in meeting and promoting these commitments. The problem is that most employees lack foundational sustainability knowledge, and often struggle to connect the dots between what their company has committed to, why it’s important, and how they can be involved.
The Vision
Our vision is a world where sustainability is part of everybody’s job. As the world realises the importance of transitioning to more sustainable systems, we need people across every business department, every role, every region, and every experience level, engaged and working on sustainability solutions. Our mission is to upskill, engage, and empower people and teams in their sustainability journeys.
Our Values
Big Vision, Down to Earth
We 'think big' about the future we want - and we're not afraid to think outside the box to bring this world to life. But we're also grounded in pragmatism, data, and the needs of our customers. We're serious about impact; but don't take ourselves too seriously!
Unapologetically Authentic
We bring our true selves to work and place integrity at the heart of everything we do. We tell it like it is, while respecting each others’ voices and opinions.
Raise The Bar
Good is good, but better is better. We push ourselves and each other to do better, knowing that big problems need transformative solutions. We also know that ideas and ideals alone won't create change, so we have a bias for action; even when it's not perfect.
Always Learning
We are curious and committed to continuous improvement; as individuals, and as a company. We work hard to surface the ground truth, while remaining adaptable in the face of change. We're intellectually honest and accountable for our impacts.
Deeply Connected
We are connected to each other and the world around us. We work collaboratively to solve problems; we build bridges. We seek out diverse perspectives and listen actively to others, knowing that our differences are what make us stronger.
Founding Team
Katelyn Prendiville
Katelyn is a former corporate sustainability consultant, working with organisations to set and achieve their sustainability strategies. Prior to that she spent nearly 8 years in marketing and communications.
Katelyn is determined to use her blended background in sustainable business, engagement, and storytelling to help more workers to actively engage with the topic of sustainability. She is the author of the book The Climate Mindset Manifesto.
Horea Burca
Horea is an experienced technology and product expert, leading the product development at a Series B scale-up.
Previous co-founder of a mindfulness app, incorporating cognitive behavioural therapy concepts. Horea is driven to use technology to help decarbonise the planet.
Advisors
Julian Crawford
Julian is a former Director at EY Climate Change and Sustainability Services group. He is also the past president and director of the International Society of Sustainability Professionals (ISSP) and former CEO of the Supply Chain Sustainability School of Australia.
Victoria Brebner
Victoria is a corporate education, L&D and sales expert, with previous roles including VP Sales Operations at HULT EF Corporate Education. She is now turning her attention to the sustainability space.
Dr Guy Champniss
Guy is an expert in applied behavioural science, with a focus on sustainability; including within an award-winning US energy tech company. Guy is adjunct faculty member in behavioural science and innovation at IE University (Madrid).
Julie Chrysler
Julie is a Social Business Strategist and lead for the Build Back Better program at Yunus Environment Hub. She is the former lead of the SAP employee innovation program.
Dr Eric Risser
Eric is an expert in AI, technology, and building scalable software companies. He founded and scaled the AI software company Artomatix, which was acquired by Unity Technologies in 2019.
Leo Rayman
Leo is the Founder & CEO of Eden Lab, a Green Growth consultancy. He is the former CEO of world-renowned ad agency Grey London. Leo has spent 25 years advising global clients on marketing, innovation, culture-change and sustainability.
Want to Join Our Team?
We’re always on the lookout for driven individuals that share our vision and values. Reach out to us at info@seedculture.com to enquire about our current job openings.
Interested in writing a story about SeedCulture?
We'd love to speak with you about the work we're doing to scale sustainability awareness & action across the workforce. You can reach us here: press@seedculture.com